Meeting Jane Iredale of Jane Iredale Mineral Make-Up was one of my highlights of 2013.

She hosted a special event in Auckland in August to mark the ten year anniversary of her make-up collection being in New Zealand.


As long-term stockists we were delighted to be invited and attend, and I took Lisa and Elizabeth our ‘Jane Iredale make-up queens’ with me because I felt they deserved this lovely treat.  You can see them in action in a Jane Iredale ‘Perfect Base’ tutorial on our YouTube Channel.

We had an amazing day.  The food was sublime, the wedding fashion parade and make up demonstration was gorgeous – but the highlight for me would have to be having the chance to meet Jane and to hear her tell her story.

Mineral make-up that is natural and healthy for the skin is everywhere these days, but Jane was the true ground-breaker 20 years ago – literally combining mineral powders in mixing bowls in her kitchen!

Jane’s Story

Jane used to work as a casting agent in the theatre and was alarmed at the speedy decline of the actresses’ skin as they spent night after night caked in heavy make-up.  Not long after this experience she went through a career change process and was unsure what to do next.

Jane says she went to bed every night asking ‘what do people want and what do people need’?  

One night she woke up at 2am with a flash of inspiration that what women wanted and needed is make-up that is healthy for their skin as well as beautiful to wear.  Twenty years and a worldwide empire later, I think we’ll have to agree that it was a truly inspired idea!

What Is Jane Iredale Make-Up Known For?

The Skincare Make-Up

So many make-up ranges are full of comedogenic substances that clog your pores and lead to a dull complexion. Not only does Jane Iredale makeup do no harm to your skin, it actually provides active skin benefits. With a reputation as ‘The Skincare Makeup’, the Jane Iredale range is so safe and beneficial that is recommended by plastic surgeons and dermatologists throughout the world.

Beautiful Finish

Jane Iredale mineral foundations have a beautiful finish on the skin. The nature of high quality minerals is to interact with light, which is what gives these products their celebrated soft-focus effect. The foundations also form a protective barrier on the skin that allows it to breathe and function normally, providing great coverage without that heavy, caked-on look.

CLICK HERE  to find out more about Jane Iredale Make-Up at Jamele.